Effective Eco Ltd, a solar installer based in Solihull and serving customers across England, came to us with an outdated website that didn't reflect their service or reach the areas they actually cover. We rebuilt the site with dedicated location and service pages, connected it to their Google Business Profile, and followed with SEO and social media management to turn visibility into real, ongoing leads.
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The Challenge
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A solar company asking people to trust them with a major investment, on a website that didn't look trustworthy at all.
— How the site looked before YWS Technologies
Solar installation is a significant investment for a homeowner. A dated, generic-looking website made it harder to earn the trust needed to get an enquiry, let alone a booking.
Effective Eco serves customers across England, but the old site had no location-specific pages, so it had no way to compete in local search results outside of Solihull.
With no SEO foundation, the site never appeared when homeowners searched for solar installers in their area, no matter how strong the actual service was.
An entire channel for building trust, showcasing completed installations, and reaching new customers was sitting unused.
What We Built
Instead of a single generic page, we built out a complete site structured around every area Effective Eco actually serves.
Dedicated pages built for the regions Effective Eco serves across England, each targeted to rank locally instead of relying on one generic homepage to do everything.
A complete visual rebuild suited to a company asking customers to invest in solar.
Connected and optimized to support local visibility in Solihull and beyond.
Technical SEO and on-page optimization so the new site could actually be found.
A consistent presence showcasing completed installations and building trust.
SEO Results
After launch, we ran a focused SEO strategy across every area Effective Eco serves. The site is now ranking and generating real online enquiries.
106+
Clicks From Google Search
13+
Online Enquiries Generated
Active
Ongoing Lead Generation
The site is now ranking across the regions Effective Eco serves and generating real enquiries through organic search.
The Impact
A trust-building website, location pages that actually rank, and ongoing SEO and social media support — this is what we can build for your business too.
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