Solar Xtra, a solar panel, battery storage, and heat pump installer based in Solihull, needed a website that actually reflected their expertise and reached every area they serve. We built a complete site from the ground up, including dedicated service and location pages, then backed it with SEO to help the business get found by real customers searching locally.
The Challenge
Solar Xtra had a genuine advantage: real experience installing solar panels, battery storage, and heat pumps across the Midlands. What they didn't have was a website that reflected any of it. The existing site was basic and difficult to navigate, offering little more than a single overview of their services with no real detail for a homeowner trying to understand what an installation would actually involve.
The bigger issue was structural. Solar Xtra installs across a wide stretch of the Midlands, from Solihull out to Birmingham, Coventry, Leamington Spa, and beyond, but the site had no pages built for any of those areas. A single homepage was expected to represent an entire regional service, which meant it could never realistically compete in local search results for any one location.
On top of that, there was no content depth to speak of, no guides explaining how solar, battery, or heat pump systems actually work, nothing to help an undecided homeowner feel confident enough to reach out. The business had the expertise. The website simply wasn't communicating it.
The Problem, At A Glance
The Challenge
Solar Xtra had a genuine advantage: real experience installing solar panels, battery storage, and heat pumps across the Midlands. What they didn't have was a website that reflected any of it. The existing site was basic and difficult to navigate, offering little more than a single overview of their services with no real detail for a homeowner trying to understand what an installation would actually involve.
The bigger issue was structural. Solar Xtra installs across a wide stretch of the Midlands, from Solihull out to Birmingham, Coventry, Leamington Spa, and beyond, but the site had no pages built for any of those areas. A single homepage was expected to represent an entire regional service, which meant it could never realistically compete in local search results for any one location.
On top of that, there was no content depth to speak of, no guides explaining how solar, battery, or heat pump systems actually work, nothing to help an undecided homeowner feel confident enough to reach out. The business had the expertise. The website simply wasn't communicating it.
The Problem, At A Glance
What We Built
Every part of the site built from the ground up, structured around how Solar Xtra actually operates across the Midlands.
Full Homepage Rebuild
Hero, services, how it works, testimonials, service areas, and FAQ.
Dedicated Service Pages
In-depth pages for Solar, Battery Storage, and Air Source Heat Pumps.
Educational Guide Content
Long-form guides helping homeowners understand each system before they buy.
Location & Service Area Pages
Dedicated pages targeting the specific areas Solar Xtra installs in across the Midlands.
About & Services Overview Pages
Telling the company's story and laying out the full range of services clearly.
Projects Gallery
Real completed installations from across the Midlands, tagged by location.
Contact & Lead Capture
A working enquiry form connected directly to the business's inbox.
A properly structured site with real location pages, educational content, and SEO built to actually rank — this is exactly what we can build for your business too.
Start Your ProjectOr browse more case studies to see other projects we've built.
